Post by account_disabled on Mar 6, 2024 4:34:41 GMT
A few years ago, companies had a single sales strategy . However, today, these have multiplied, which is why the need to choose the marketing strategy that best suits the business or product has increased in order to reach the customer more effectively. In this sense, it is essential to know at the moment the progress of these actions and if they are really working in the market. And, as the British physicist and mathematician William Thomson said : “What is not defined cannot be measured. What is not measured can not be improved. “What is not improved is always degraded.” Hence the importance of properly defining KPIs. Do you want to know what they consist of and see some examples of KPIs? Below, we explain what they are for and how important they are in digital marketing so that you can choose the strategy that best suits your business. CTA Post What is a KPI? Examples The acronym KPI comes from the English terms Key Performance Indicators , whose translation into Spanish is “key performance indicators.” In this way, KPIs are the variables, factors and units of measurement that are needed to generate a market strategy, that is, they are tools that allow measuring the effectiveness and productivity of certain actions, in order to know if they are being implemented.
Meeting the objectives established by the company . In short, they are a key element when optimizing your planning system. The truth is that there are many examples of KPIs, since, depending on the type of company it is and in which sector it carries out its activity, one or other measurement indicators must be taken into account. Below, we present some examples of KPIs that you can use depending on the scope: examples of KPI Sales KPI: with sales KPIs Europe Mobile Number List you can measure the level of sales, market positioning , loyalty index, stock rotation, purchase volume per customer, complaints or conversion and cost ratios, among others. others. Digital marketing KPI: some examples are Return on Investment (ROI) , sales increase, traffic sources, sales funnel, measurement of success rates, keywords, etc. Retail KPI: number of visits, frequency, peak traffic hours, conversion rate, sales by category, average ticket, inventory ratio sold (Shell Through) and sale per visit or square meter. Logistics KPI: inventory rotation, product stock, supply period (Lead Time), margin between raw material cost and total sales, billing errors, transportation cost, on-time deliveries, etc.
Production KPI: there are KPIs such as performance, cycle time, demand forecasting, inventory rotation, production achievement, cash cycle, avoided costs, etc. Financial KPIs: profit margin, cost efficiency, Return on Investment (ROI) and Return on Capital Employed (ROCE), sustainable growth, degree of liquidity, cost reduction index, coverage ratio, etc. Social media KPI: increase in followers, reach, engagement, Click Through Rate (CTR), Cost Per Lead (CPL) , conversion, Social Media ROI, origin of visits, geographical location of visits, etc. Characteristics of KPIs As you can see, KPIs are not only used in marketing, but are applied in multiple organizations dedicated to other sectors of activity , such as financial, commercial, process or quality. However, whatever the application sector, for a KPI to work as it should, it must meet the following characteristics: Achievable: the goals set must be realistic. Measurable: KPIs must be measurable. Relevant: It is important to select the most relevant data. Periodic: the frequency of data analysis must be periodic. Exact: you must describe exactly what you want to achieve, what the objective or data you want to analyze will be.